DiiRt upcycling was at the very beginning ” Diirt bags and more “

Before being diirt upcycling , Diirt was called “diirt bags and more” it was launched in early 2014

DiiRt bags & more finalist @ Ispo BRANDNEW 2015 from DiiRt bags & more on Vimeo.

” Diirt bags & more was, during 2014, a brand of bags. Our products were made of recycled sail material and we design our products with 3 very important features in mind : aesthetic, function and ethical respect.  These awere the 3 points that drive our design process.

Aesthetics is a subjective point, everyone has a different perspective on this of course, however one can feel in any creation the presence a real aesthetic vibration, a subject which I personally find very interesting.

Function is a very specific part of design, art and design are expressive but a designed product must also perform a function in its life making this aspect of the work very exciting with the opportunity to make everyday life better.

Ethical respect is about creating a brighter future. It must extend from the company to the employees, to the public, and to mother earth, each connected to each other.

Our product price is a strategic selling point. Our aim is to offer great products that allow people to fall in love with them without the disappointment upon seeing the price. Leaving them with simply a joyous feeling of being able to purchase and own a genuine, unique, designed product at an affordable price. Who would not be happy with that ?

The last point but certainly not the least important is that of ethical respect for mother earth and the environment.

Recycling is a priority for us. We fabricate our products from used sails from kitesurf kites and paragliders that can no longer be used for their original purpose but still offer great features such as strength, texture, colour, graphical design and most of all a personal history.

In each one is the the essence of past travels, crossing lakes, seas and oceans through all types of weather conditions from storms to calm, sun to rain E ach past rider, pilot or sailor giving something back through the act of passing on their adventures to enable the creation of DiiRt bags and products.

“With our designs we take care with the entire process to ensure that our products help you to make your life better. DiiRT creations are made from recycled / upcycled  kites, specially designed to carry around the things you value the most.”

Diirt bags & more middle 2014 from Diirt on Vimeo.

ride safe #1 from Diirt on Vimeo.